This completes the ad creation process. Then you can add new groups and ads to the targeting campaign, launch and optimize them.
Because it is shown not to everyone in a row, like a TV commercial, but to an audience that is potentially interested in buying. This increases the likelihood that the person who viewed the ad will make an order from you.
Who Is Targeted Advertising For
Not always. If you choose the right audience to which advertising will be shown, then it will pay off doubly. To do this, you need to research who your typical buyer is and take this into account when setting up campaigns.
Almost all companies that understand who their target audience is. Targeted advertising is not suitable only for those companies that, in principle, do not promote online.
- Targeted advertising, like contextual Colombia Email List advertising, is suitable for almost everyone. But the features of promotion with their help are fundamentally different. In the case of context, we work with formed demand – we show our offer to people who are already looking for a specific product or service. In targeted advertising, we form an audience based on socio-demographic data and range of interests.
Why Is Targeted Advertising Effective
- The main difficulty is that we can only assume that the selected audience will be interested in our product. But, in any case, this is just a hypothesis, the correctness of which can only be shown by a test.
- There are obvious advantages, and one of the main ones is the amount of possible traffic. In contextual advertising, the number of requests to search for a specific product or service is limited. And in targeted advertising, you can work with a much wider audience, increasing the circle of potential buyers.
- Targeted advertising works great for products with unformed demand. For example, if you are organizing an event and want to attract an audience. But people do not yet know about it, and therefore do not search in search engines. You can reach this audience only with the help of targeted and media advertising.
- In the Facebook advertising account there is where to roam. And when choosing an advertising campaign for a particular business, it is necessary to take into account many indicators and test different hypotheses. If you want to understand all the intricacies of Facebook targeted advertising, visit the LVL80 Internet Marketing School.