Retailers from competitive niches where the cost per click is high. The client immediately sees the price of the product and will not click on the ad if it does not suit him. And the company will not pay for the transition in vain.
- Shops with a wide range of products. This format helps to more visually present the product line and show the richness of choice. Two or three of your ads can get into the search results at once – this increases the likelihood that the buyer will purchase the product from you.
- Companies that sell goods for which low prices are important to customers in the first place. For example, TVs and phones of specific models, gadgets of famous brands.
- Online stores that often change their price, and it takes too long to update it manually in advertising. Or there is no PPC specialist on staff who could regularly adjust campaigns.
But there are also nuances. There are a number of products that usually require thoughtful selection. For example, clothes, shoes, cosmetics. If a person is not looking for a specific model, then the price is not so important for him. More important is a spectacular appearance, colors, etc. Similarly, if a company sells a complex product with many characteristics. Here you will need a more detailed acquaintance with the products and expert advice.
Features and Benefits
Want to know exactly if Shopping campaigns are right for you? Test them and measure the result with the help of end-to-end analytics, which will show the return on advertising, and call tracking, which will track calls from each campaign. It is especially convenient when these two tools are included in one service – as is the case with Ringostat .
End-to-end analytics allows you to automatically pull data from Facebook/Instagram, Google Ads, and Yandex.Metrics advertising accounts. You can also manually import costs for organics, banner ads, etc. This allows you to get an estimate of the return on ads placed in almost any system. Evgeny Glazyrin, PPC specialist at Netpeak , comments on the advantages of this format.
Shopping ads have not yet become familiar Sweden Email List to the eye of potential buyers – they are more noticeable against the background of other ads.
Not all online stores were ready to quickly launch this format, so now you can still leave due to low competition.
It is more convenient for buyers to choose using shopping ads, for this you need to do a minimum of actions.
If the price in your store is lower, you can easily compete with other players. At the same time, the cost per click can be significantly lower compared to search advertising.
How to set up ads on Google Shopping
Your site must initially comply with the requirements of Google, otherwise the ads will not be moderated. This list has nine rules – you can familiarize yourself with them at the link . The main ones are:
- site on HTTPS;
- Goods must not be counterfeit or contrary to Google policy;
- transparent terms of promotions;
- shopping cart with the ability to pay for goods online;
- description of the exchange and return of goods with terms and conditions;
- availability of contact information.
You can only advertise products that are in stock.
