he product is very unusual for the consumer, and it was necessary to declare it loudly and at every step. Compared to offline advertising, which costs several times more, the brand used banner advertising and did not lose. They quickly learned about the product, and it is in demand among its target audience.
Banners can be placed on the media network of search network partner sites or on Facebook and Instagram.
Locations. For CCM, these are partner sites of the search network; for social networks, these are feed and stories.
Let’s consider their differences
Formats. The GCM supports up to 20 formats, although the most popular for display are no more than 10. For Facebook, there are only five of them, and two remain the most popular: images in the feed and stories.
Ad blockers. GMS and YAN ads are blocked by Morocco Email List the AdBlock extension installed by the user in the browser. This does not apply to social networks, but there is much more competition in each niche. Display banners that aren’t blocked by AdBlock can still fall under ad blindness. That is, when the user is so accustomed to advertising that he simply does not notice it. But you can get around this by using non-standard creatives that can grab the user’s attention.
Features of perception
As for banner advertising in social networks, the situation is somewhat simpler. Advertising is so organically integrated into the interface that the user cannot always understand that this is not a post of the page to which he is subscribed. But here, too, creativity is at the head – a banal, hastily made visualization will not bring any effect.
Price. On Display Networks, you are charged per click, and on social networks, you are charged per 1,000 impressions. As you might guess, the launch of the CCM is cheaper, but the conversion can vary greatly. Therefore, if the budget allows, it is best to use both options in order to reach the audience as tightly as possible.