What is the Difference Between Copywriting and Content Marketing?

Content Marketing and Copywriting are not synonyms, but they are often used in the same context, thus creating a wave of confusion. But then what is the difference? Which is more important? Which one should you use in your online strategy? Many have compared them as brothers because although they are different, they both come from the branch of advertising and sales. And although these two disciplines work individually, when they come together they have the power to supercharge your digital efforts. Read on to discover the difference between Copywriting and Content Marketing and how to use these two disciplines to get the most out of your strategy and business. The screenshot below shows a series of ads that appear on Google when people search for something with the keyword “digital transformation”. 

What is Copywriting?

Copywriting is the art of selling an idea, brand or ideology. The objective is to persuade the reader to take a specific decision. Or action ( call-to-action ). Whether it’s buying a product, following. A social media account, downloading an app, or visiting an online store. The goal is to drive action. Note: contrary to content marketing, copywriting. Usually seeks to meet short-term goals. In the past, copywriting. Was used real estate broker email list exclusively in the advertising world. Through words, advertising agencies did not sell products. But rather ideas and emotions linked to certain products and services. Although this still makes sense, copywriting has evolved and today is an essential. Part of web content to attract people and sell effectively. As an example we have seo copywriting that is based on the use of keywords. To obtain better results in search engines. A clear example of this is the cpc campaigns in google ads.

What is Content Marketing?

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According to the Content Marketing Institute, content marketing is defined as, “a marketing technique for creating and distributing relevant and valuable content to attract, acquire, and engage a defined target audience. “Contrary to copywriting, content marketing is not intended to sell, but rather to help the public learn about the brand, and generate interest and engagement. The CG Leads goal is to inform and educate potential customers and should have a clear purpose as well as represent the voice of the brand. Content marketing goes hand in hand with the inbound marketing methodology, which focuses on creating high-quality and useful content to attract and charm potential customers online.

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