In banner advertising, creativity is at the head. For social networks and display networks, the basic approach is the same, but there are some differences. Let’s start with the general design structure and visual style.
On the banner, it is necessary to place the company logo, your offer, a creative that will emphasize the essence of communication, a call to action. For example, Discovery campaigns are design to introduce the user to new products. Therefore, we encourage the audience to learn more about our products at them. After all, not everyone knows how this functionality works:
banners on sites of search networks
Make sure that all elements are place comfortably for perception, the banner is not oversaturatd with unnecessary details and the main message is read holistically.
Check if the banners match the corporate identity of your brand. This will increase recognition and positively affect the user experience. An Namibia Email List example of McDonald’s banners made in the brand’s corporate colors:
Of the differences in the visual design of display and social mdia ads, there is a button with a call to action. In social networks, a special block is allocated for this, and in the CCM and YAN.
A call to action is place on the banner itself. And this is important, otherwise the ad may be perceivd as a graphic element of the page. And you will lose the already low chance of going to your site.
One of the partners told us such an example. Listening to calls using the Ringostat virtual PBX , he discover an interesting point. The people who call his client after clicking on the banner were intereste in completely different services. It turned out that the creative was very similar in style to the third-party site where it was shown. People thought that the banner advertise the services of this site and tried to order them by phone. This is another reason to place a logo on an ad and clearly spell out a call to action.