What Is Targeted Advertising

1.49 billion users visit Facebook every day, so businesses are actively using this platform for promotion. Today we will talk about what is targeted advertising on this social network. And give step-by-step instructions on how to set it up. Yulia Davidenko, specialist in targeted advertising and lecturer at the LVL80 marketing school, tells .

Although targeted advertising is popular

Some still do not quite understand what it is and confuse it with other types of promotion. Therefore, to begin with, we will clarify this issue. Targeted ads on social networks

 are ads that users see in the feed or on their page. Such advertising can be customized taking into account various parameters: gender, age, city and country, professions, interests. This way, your ads will only show to your target audience.

Targeted advertising does not include:

advertising with pay per click Thailand Email List or 100 impressions, by keywords, as is the case

Example of targeted advertising

Therefore, it makes no sense to contact a specialist in targeted advertising in the hope of getting the full range of services for promotion in social networks. He will not lead your brand page or “catch up” with subscribers there.

• Prove to the management that the advertising you set up is effective — show the call tracking and end-to-end analytics reports.
• Learn how to make your campaigns even more effective – analyze what potential customers are asking and what to add to your ads.
• Control how the sales team processes the leads you brought in – listen to audio recordings of calls and see reports of missed calls;
• Get more value for the same budget — find out which campaigns are not working and turn them off or optimize them, and invest the freed money in the most successful activities.