What is Big Data and How Can You Use It in Your Marketing Strategy?

Big data is a huge set of highly processed, structured or unstructured that Internet users generate every day. Every day the users of devices that use the Internet generate a gigantic amount of. This is known as Big , or macro data, and is characterized by its large volume, processing complexity and structures. And of course, these are useful for marketing professionals. It is necessary that all the information of businesses and organizations is not only stored but also used for future actions, that is what Big data is about. Join me for the next few minutes to find out what it is, what it is for and how to apply it to your Marketing strategy .

Definition of Big Data

Being such an organizational term, it is complex to define Big data in a single meaning, since it also corresponds to a series of actions focused on the use of information or data. However, we could say that when we talk about Big Data we are referring to an expression that emerged at the beginning of the century, in 2001, and that refers to data sets or combinations of sets that have the turkish phone number 3 Vs as a characteristic. These are: Volume: Large volumes of structured or unstructured data can be history of interactions on a web page with hundreds of thousands of visits, access to mobile applications, logins to portals, among others. To get an idea, within Big Data it is common to analyze petabytes.

What is Big Data for?

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The use of big data brings several advantages for a company, such as the conduct. Of more profitable businesses based on, as well as a much. More efficient operation. The main uses and reasons are: more certainty in decision-making: with the real-time. Availability of information, it is possible to CG Leads carry out an analysis of any precedent. That the company has in any process, and thus make a decision based on its experience. Offering a clearer picture to time to decide. Find new business channels. Thanks to the collection of information from interactions with customers. It is possible to measure not only how well current products or services are performing. But also how they can become or complement the solution to a certain problem.

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