The title and description of the site is the first thing a user encounters in the search results. Their and attractiveness directly depend on how you write meta tags. This article is for beginner SEO specialists and site owners who are engage in optimization themselves. Learn how to correctly write meta tags for indexing: Title, Description, Keywords, and what are the requirements for them. Reading time 8 minutes You can immediately go to the section of interest: Meta tags are elements in the HTML code that are need to tell search engines information about the content of the page.
Meta tags Title, Description and Keywords are not displaye on the site in any way, they can be seen only in the code, in the head tag. When a user types in a query in the search bar, the system can generate a search result using meta tags.
Search engines are constantly evolving
Therefore, at the moment they are more likely to “take note” of meta tags, and make final conclusions about the content of the page base on many other factors.
So, to form a snippet, they can sometimes South Korea Email List use the Description, but they can also compile it themselves from the content of the site. But experts recommend that you still write Title and Description. With the keywords meta tag, the situation is slightly different, but we will talk about this in the corresponding section.
To clearly articulate what your page is about, display a clickable title, highlight competitive advantages.
Why write title and description meta tags
- If the system chooses to generate the snippet on its own, the search results may not contain the text that you need.
- Thanks to correctly written meta tags, the site will be displaye for relevant queries.
- Filling in meta tags is a simple process that can positively impact rankings and increase conversions.
- Below we will talk about the requirements for each of the describe meta tags, but they have two things in common. First, they must be unique within the site and not duplicate on different pages. Secondly, they must match the content of the page and its semantics. To compile the describe meta tags, it is necessary to create a semantic core and take into account the structure of the site.
