Constant and exponential growth is a challenge, mainly for large companies that have already reached high levels. Understand how 17 companies overcame and achieved exponential growth. growth-hacking-for-large-companies. This post is a free translation of this content, written by Aaron Orendorff and published on the Shopify blog. Growing to scale is challenging. In fact, it is the main problem faced by large companies. As Professor Clayton M. Christensen and Michael E. Raynor point out in their book “The Innovator’s Solution — Growth Through Innovation. “Probably the biggest and most intimidating challenge in achieving growth is that, if you have failed before, the chances of you achieving the same goal in the future are very small”In recent years, one term has promised to save everything: growth hacking.
1. Start Clear: Aatif Awan, VP of Growth & International Products at LinkedIn
I’ve never been a fan of the term “growth hacking”, even having acted on it and done growth for over 6 years, helping LinkedIn grow from 100 million members to 500 million. Growth hacking often leads people to copy short-term tactics and optimizations. My Luxembourg mobile number advice is to steer away from the trend and instead invest in developing a clear understanding of your product, the market it serves, and the value it delivers. When you have found the market niche for the product, invest in growth. Start by defining principles such as where your users or consumers are, how they will receive value from your product, how they will discover your product, and how you will be able to measure success in a way that is related to actual user value. When you develop this understanding, build a growth plan around the product itself.
2. Know Your Numbers: Rachel Hepworth , Head of Growth Marketing at Slack
After all, growth hacking means being strategically focused on how to deliver more value to the consumer faster. If you’re trying to build brand recognition, this means helping the ideal consumer hear about your product at the right time, which is when they have a palpable need. Ask yourself: who are your consumers, where is the best place to reach them, and how can you do CG Leads this efficiently? Remember that numbers are your friend in the growth universe: examine which areas are underperforming and where you can get more benefit through improvement. In Slack, the engineering teams were our first users and they used to spend a lot of time on Twitter. In the early days and to this day.