Creating an advertising campaign, following a detailed guide, is not difficult. But it is also important to monitor its effectiveness in order to notice in time which advertising brought the desired result and which did not. And turn off the latter in order to redistribute the budget in favor of the former.
End-to -end analytics will help you understand the benefits of an advertising campaign – a tool that will allow you to see how investments in each advertising channel pay off. Without it, you have to focus on intermediate metrics: calls, clicks, conversions on the site. But they don’t necessarily close the deal, unlike sales data. In other words, you understand how much profit a particular channel brought in.
broken down into campaigns
Ringo stat end-to-end analytics allows you to make expenses from any system, including LinkedIn. Read more about how to set up manual import of expenses in Ringo stat end-to-end analytics in this article .
Having set up an advertising campaign, you Oman Email List need to decide how the ad itself will look. In other words, it will be a picture and text, or several images in a carousel with a button, or, for example, a video and a short preview to it.
In this case, it all depends on your goals
That is why the standard set of advertising formats is different for the chosen target. Since we initially chose the Brand Awareness goal, the available formats look like the screenshot below.
For example, in the article, we select the “Text Ad” format. Text ads consist of a title, short text, and an image. Such ads can be placed at the top of the page or on the right side of the following pages:
Placement or “Placement” is the ability to display ads on the LinkedIn Audience Network to increase the reach of a campaign. Please note that this option is not available for all ad types. For example, for the Brand Awareness objective and ad text format we selected earlier, this option is not available:
If the placement works, you can also exclude or block certain categories, apps, and sites on LinkedIn if you want. It looks like this:
