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The keywords that brought conversions during the month are also displayed there. What is marked in green is an indicator of a large number of leads. The one filled with red shows that there were few leads. On the left, you can choose which funnel you want to analyze. Unless, of course, you have more than one. choosing a funnel for analysis After you have chosen the period for which you want to make calculations, the formula calculates and shows the result for unique campaigns. For example, you can find out that a brand campaign worked well in August. We got four clients to whom we sent a commercial offer. And for two more, there are already the necessary documents to close the deal.

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This sheet allows you to quickly draw conclusions about which campaigns and keywords are most effective. In addition, you can quickly understand not Bahamas Mobile Number List only how the number of conversions has changed, but also how the quality of leads has changed. And link it to changes in advertising. Step 6. Combine data from CRM and from Google Ads Now we will associate the upload with the data that is already in Google Analytics. A plugin with the same name will help you download information from Google Ads. Go to the “Add-ons” tab, and then select “Install Add-on” from the drop-down menu.

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After that, click on the Google Ads add-on. Now you can export data from the advertising account. To do this, click on the “Add-ons” tab again, select Google Ads in the list of available add-ons and click on the “Create new report” item. The report will be available only for campaigns. And the following data will appear in the columns: the status and name of the campaign, the costs for it, the bidding strategy used. What does the campaign report look like? At this stage, you can already summarize the data and look at the report for the month. In the example that I use in the article, it is already quite visual. But the primary data is uploaded in raw form to a separate sheet. raw raw data for dashboard.

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