Start by analyzing product pages in Google Page Speed Insights. Unfortunately, it is not possible to analyze the entire site there. But if you have a small online store, the analysis in Page Speed Insights is enough.
Page Speed Insights coffee store page results for mobile search results
Here we see that the product page in the online coffee shop has low speed indicators and it is desirable to fix it.
Reduce image sizes. Use, for example, the Short pixel plugin in WordPress . It allows you to optimize up to 100 images per month for free.
difficult if you follow some simple rules
Clean up the HTML code from “garbage”. Every HTML character should work correctly. If you’re using WordPress, don’t use the visual editor, work with texts where the code is visible. This minimizes the amount of useless HTML that ends up on the pages.
Don’t get hung up on page loading speed. Chances are that once you get to a certain point, working tirelessly to drop those extra milliseconds here and there, you’ll have little to no noticeable impact on the ratings.
Google claims that 53% of users will leave a page if it Qatar Email List takes more than three seconds to load. So we suggest aiming for two seconds or even lower. Action Guide: Make sure your pages load as quickly as possible, reduce image sizes, and get rid of redundant HTML code.
Optimizing product pages is not that
Choose keywords based on the user’s search intent. For product pages, it is better to target queries that match the transactional search intent.
Use targeted queries in the meta description, title, H1, but don’t try to match the exact keyword. Naturalness works best.
Make sure that the URL also points to the content of the page, and is not a set of random characters. Don’t forget to add Alt tags to images, they can also rank well in the search. Use microdata to draw attention to your product in search results. Write unique product descriptions that contain as much useful information as possible for the user. Increase your store page loading speed.
