If the company also has offline stores, you can select the “Local” function. It will allow you to show products from a special type of feed to visitors who are near offline outlets.
The ads themselves do not need to be created – they are generated automatically based on data from the feed. You can create one group for the entire range, but it’s better to break it into several. This way you can understand which types of products are getting more conversions and increase your budget for that ad set. And when connecting e-commerce, it will be possible to compare advertising costs and income from it.
There are several options for breaking down products based on feed fields. For example, brand, category.
In Google Ad words
You will see ad groups and products separately. If you did not divide the assortment into groups, you will see “All products”. This general group, if desired, can then be split up. You can also see data for all products, settings, campaigns, keywords, and Tunisia Email List audiences. The service has a tab with quick statistics:
IMPORTANT: in the Products – Diagnostics section , a list of errors is displayed. It can be downloaded and given to the site developers for correction. Otherwise, campaigns will be rejected.
Google Shopping or Google Shopping is a tool that helps retailers reach more customers. A potential buyer immediately sees a selection of offers from different stores with a price and a photo. This simplifies the selection process and gives a visual representation of the product.
It is also possible to add your own parameters
- Shopping campaigns are most suitable for retailers with a wide range of products, sellers of appliances and gadgets, stores from competitive niches.
- Launching shopping ads consists of several stages: preparing the site to comply with Google requirements, creating an account in the Google Merchant Center and linking it to Google AdWords, creating a feed, setting up a campaign, creating an ad group.
- It takes time to prepare the feed, but then the data in the ad is updated automatically. Customers see only up-to-date price and availability information.
