Choose the goal that best suits your company and move on to the next step – setting up audiences.
For the example in the article, we chose the Brand Awareness goal. Please note that further settings may vary slightly depending on the selected target.
You should be especially careful about setting the parameters of the target audience – this will affect the effectiveness of the campaign and will allow you not to waste your budget on “garbage” leads. LinkedIn allows you to create new audiences or use the default ones:
Let’s look at how to create a new audience
1. Choose where your target customers might be. For example, we indicated Ukraine, but you can also choose a narrower setting – say, Ukraine, the city of Lviv. Alternatively, you can add the location to the exclusion. For example, if your store is located in Lviv and you do not want ads to be displayed to users from Kyiv.
2. Next, select the language that is specified in the LinkedIn profile settings for your target audience. The screenshot below shows the list of available Norway Email List languages. Please note that the size of your audience will depend on the chosen language. English can also be selected as the default language even in regions where the local language is available. This will cover all users in the desired country.3. Another step is the ability to narrow the target audience or exclude a certain type of people from it. For example, your goal is to only serve ads to marketers with more than.
five years of experience and a master’s degree
To do this, click on “Narrow” – “Audience attributes”, in the section “Education” – “Degrees” select “Master of …”, and in “Job experience” – “Years of experience” – “starting from 5 years”. In addition, in the “Interests and Traits” – “Member interests” section, you can specify Marketing and Advertising among the interests.
Exceptions work the same way. Let’s say you don’t want candidates for a job at your company with less than three years of experience seeing an ad.
By checking the last box “Enable Audience Extension”, you confirm that you do not mind if the ad will be shown to an audience that is similar to your target:
