Crowd marketing is not only about getting inbound links and improving your SEO performance. This is also work on the reputation of the brand, and the opportunity to communicate with your target audience. Daniil Shtul, SEO specialist of the seomasterstvo.ru project, will tell you the key points about this promotion tool . Read what is crowd marketing, recommendations on it and a description of the pitfalls. Crowd marketing is the work of placing links on other people’s sites or thematic forums. Usually done with covert, “guerrilla” comments, i.e. readers do not suspect that you represent a particular brand.
There are several types of crowd marketing – this is crowd marketing on websites, forums, social networks, a linkless version of crowd marketing. The main goal of all these areas is to attract traffic and increase the position of the site. In the same way, you can create a brand.
Why crowd marketing increases
After all, you are talking about a product or service to a wide audience, which at the same time considers you “their own”. Depending on your goals, you can:
work on the growth of the reference mass; to receive unique clicks on links; to the growth of brand inquiries. This is due to the growth of traffic on Cayman Islands Email List the site and the increase in link authority.
Website trust is one of the main indicators, it is the level of trust of the search engine in the site. Since search engines struggle with different types of low-quality and dangerous content, trust has a very strong effect on the result.
the position of the site
Even the most “high-quality” pages will not get higher than the third or fifth page of search results if the site has very little trust in the search engine.
Usually, crowd marketing is aimed at increasing positions in the Google search engine. In her algorithm, link ranking is an important factor. Yandex is more relaxed about links, but they also help in getting positions – especially for pages outside the top 10. For example, 20-30 positions.