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Do they intrigue, cause a desire to open a letter. If not, experiment with wording. technical settings. Make sure your company is GDPR compliant. But if you haven’t done email marketing before and you don’t have a database, analyze your competitors. Subscribe to their newsletters, see how they communicate with their customers. Pay attention to their lead magnets. Take good ideas and adapt them to your project. A useful related article is “What is a lead magnet, types and examples of use” . 2. Determining the goals and objectives of communications in the email channel Goals are divided into two types: Strategic (macro conversions) Spot (micro conversions) Increase in active client base.

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Site subscription Increasing customer LTV Registration Increasing the average check Buying online Increase in the number of purchases, registrations, applications Repeat purchase Regardless of the goal, it is important to tie it to real and achievable  numbers, as well as set deadlines for implementation. But if you are at the beginning of the journey and it Germany Mobile Number List is difficult to indicate the exact numbers, then put down indicative indicators. So you will not stretch the process for a long time and will be able to adjust the numbers after testing the first hypotheses. In addition to deadlines, it is important to define KPIs – key performance indicators. Write down metrics that will help you understand whether you are moving in the right direction.


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Often they measure Open Rate, Click Rate, CTOR, Conversion Rate. But you can have your own set of metrics depending on the stage of the customer journey and business goals. A clearly defined goal is half the battle. So do not neglect this stage of the strategy. 3. Description of the target audience and segmentation Using segmentation, identify customer requests and needs, prioritize groups, and provide everyone with a relevant offer. You can segment the audience according to one criterion or combine several – below are a few examples. Business model. For the B2B and B2C segments, there will be different offers, communication style and even design. An example of a Ringostat mailing that is sent to business representatives: Ringostat mailing example Family status.

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