The Secrets to Nintendo’s Success

Learn the secrets to Nintendo’s success and how the company innovated with Marketing. There’s an internet meme that says Nintendo has been doomed since 1889. That’s the year the company was founded when it was still making card games. The joke arose due to the innumerable forecasts that appear regularly, decreeing the near failure of the Japanese company. The reasons are varied, but the most common is the constant development of rival companies that dominate the market. However, year after year, Nintendo continues to stand. Despite losing in the technological dispute, the giant of the gaming world is one of the greatest examples of love for the brand. His fans are loyal. Its franchises are recognized. Your products sell. You will hardly know someone who has not played a Nintendo console. Or that you don’t know iconic characters like Mario, Pikachu, Link or Donkey Kong.

Nintendo and Content Marketing: a Cooperative Game

Many people believe that Content Marketing emerged recently. But the truth is that it has existed for a long time. The first example that we know of is the Michelin Guide, created more than 100 years ago. The same thing happened with Nintendo. Since the 1950s, when he was still selling card games, founder Fusajiro Yamauchi was already publishing content to ceo email lists educate and stimulate players at his events. And that is educating the market. Now fast forward to 1987. This year, shortly after the launch of the NES console, the company published the magazine “Nintendo Fun Club News”.It was basically a news report, a newsletter translation, which sounds familiar, right? To have access to the materials, which arrived directly by mail, the children only had to register.

Capturing and Charming Consumers

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During the 90s, the Nintendo Power record was like a trophy for fans. Think of a time when the Internet was not present in most homes. No interactions on Twitter, live videos announcing news or an absurd amount of specialized content on the web. Nintendo was revolutionary in CG Leads seeing that it should reach out to fans and open doors for active participation, so it thrived. Meanwhile, Sega (the main rival at the time) ended up becoming a game developer, even for Nintendo itself. The content carried the brand beyond the consumption of the product. The children anxiously awaited the next edition of the magazine, discussed the news with their friends, and sent emails to be published.

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