- A lead is not yet a customer. But from a site visitor or an ordinary subscriber, he has already turned into a potential buyer.
- leads can be divided into cold, warm, and hot.
- Lead generation is the process of attracting potential buyers.
- Different channels help to attract visitors to the site or page, introduce the product, and prepare for sale.
- Lead generation tools are various services that motivate site and page visitors to leave contact information. These include lead forms on social networks, chat bots in instant messengers, callbacks , and pop-ups on websites.
- It is important to analyze the results of lead generation. This allows you to evaluate the effectiveness of different advertising channels. And also to organize work with leads: hot ones – to transfer to sales managers, warm ones – to “warm up”.
Depending On The Degree Of Interest In The Product
A conversion is the completion of a target action by a user. By tracking such valuable events for you, you can understand how users behave on your site. And the conversion rate or CR shows the ratio of site visitors who have reached the goal and the total audience. Read more about why measuring conversion rates and what it gives.
You can jump directly to the desired section:
- How to calculate sales conversion
- Why you need to calculate the conversion
- Conversion in marketing and advertising
- What does conversion depend on?
- What is considered a good conversion?
- Analytical services for tracking conversions
- Google Analytics
- Google Ads
- How to improve sales conversion
- Complete your ads
- Add life hacks and tips to your website
- Do A/B Testing
- Take care of the technical side
A conversion can be anything, depending Vietnam Email List on what goals are important for a particular business:
- adding a product to the cart;
- submitting an online application;
- call the manager or contact the chat;
- blog subscription;
- registration on the website;
- Download trial software, e-book, app, etc.;
- use of new features or additions.
How To Calculate Sales Conversion
The formula shown below doesn’t just apply to sales conversions. We have chosen sales for clarity, as it is the most important goal for any business.
To calculate the conversion rate, you need to divide the number of conversions by the total number of site visitors. Then multiply this number by 100%. In this case, conversion is the number of purchases made.
For example, if 8492 visitors came to the site and 674 of them put the product in the cart, the sales conversion rate would be 7.9%.
You can monitor changes in conversion rates in Google Ads or Google Analytics. For example, in this report.