Do you know how to write texts for E-mail Marketing that really bring results? Find out now! Do you receive a large number of e-mails on a daily basis? Have you already subscribed to content that after receiving it you never read it? Well, the world of e-mail marketing is quite controversial. Although at some point we are voluntarily willing to receive content in our inbox, we end up ignoring many things. Worse still, in some cases, we are bombarded by messages that we do not even authorize, the famous spam. Despite this, E-mail Marketing continues to be the channel that generates the most return in digital marketing! In this article, you will learn everything about Email Marketing, understand why it is still relevant.
The Renaissance of Email Marketing
The indiscriminate use of E-mail Marketing by companies ended up leaving users a little wary of giving up their e-mail data. In the end, it is a vote of confidence: the user gives his data and the company gives him useful content in return. However, unfortunately, many companies did not know how to give value to that vote of confidence. And they went on to mailing database bombard the user’s inbox with so many emails that it would be humanly impossible to read them. And worst of all, email list marketing led to a huge increase in spam emails. A recent global study on Internet security presented alarming data for Brazil: the country only loses to Germany in the spam issue.
The Advantages of Email Marketing
Take a look at these data: According to the Radicati Group, there are more than 4.3 billion email accounts worldwide. No social network comes close to that number of users;91% of email users check their inboxes at least once a day according to Hubspot. As you can see, E-mail Marketing has a very high potential, mainly because today it is almost impossible to CG Leads live without an e-mail account. We need one to access our social networks, register our smartphones and download applications, and even to make purchases online. Compared to social networks, which have character limits per post and feeds controlled by algorithms, email is much more flexible and offers more opportunities to reach our goals.