Outreach is a method of promoting a business online. It consists in establishing contacts with sites, exchanging content and links. This method is still gaining popularity in RuNet. But in the American and European segments. It has long become the main way to increase the link mass of sites. Ringostat will […]
B2C Email List
193 posts
If the company also has offline stores, you can select the “Local” function. It will allow you to show products from a special type of feed to visitors who are near offline outlets. The ads themselves do not need to be created – they are generated automatically based on data from […]
Retailers from competitive niches where the cost per click is high. The client immediately sees the price of the product and will not click on the ad if it does not suit him. And the company will not pay for the transition in vain. Shops with a wide range of products. This format […]
Social networking is a long process and the results may not be immediate. However, by building long-term and friendly communication, there will be a chance to publish promotional materials on influential sites more than once or twice. Remember that there is no perfect information campaign. Each time, it is necessary to develop […]
This path is longer and more labor-intensive than sending out monotonous offers, but it increases the chance of successful negotiations. In addition, by negotiating personally, we can control the outreach process and evenly distribute the load on content makers. The PrFlare outreach service team shares their experience below . In order for outreach […]
Unlike link building, outreach is aimed at readers. Specialists are looking for relevant sites with a real, engaged audience and agree on publication on such sites. Outreach can be a shareware way of promotion. If you do not use paid publications, it will only cost you the time spent negotiating and preparing […]
Lead generation does not guarantee you a high level of sales. The user could leave his contacts for the sake of a bonus, discount or useful material. Now you need to warm him up – gently bring him to the sale so that he himself makes this decision. And it is desirable to […]
Consumer goals at each stage . For example, for the search stage – to find a good product at a lower price. Here you can also include questions that the buyer asks himself on each of them. This will help to look at the process of choosing and using the product through his eyes. […]
Due to the many channels and scenarios of behavior, the customer journey is usually complex. Here, for example, is what the IKEA customer journey looks like. Moreover, only one part of it takes place in the store, and the other two – outside it and online. Customer journey map ikea. Source To identify […]
Even in this simplified example, the client goes through many stages. And on several of them, the sale almost fails. If the brand knew which ones, it could increase these bottlenecks. For example, provide positive feedback on the forums, information about payment and delivery in a conspicuous place, faster responses from managers. This is […]
Any services that a business needs to work and are purchased by subscription. For example, analytical tools, contextual advertising management services, call tracking, virtual PBX. What are service as a software services? These are services that are paid for a certain period during which you can use this tool. For example, you […]
Some people are alarmed by the approach in which they are not the owners of the license for a particular software. But he is able to save the client from many headaches. For example, he does not have to immediately pay a large amount for a product. You can pay for a monthly […]
When using SaaS, you will not have anything in your hands that you can “feel”: installation files, folders and documents on your computer. All data is hosted on the servers of the service provider – in the so-called “cloud” storage on the network. You get remote access to the program and can […]
A long time ago, before SaaS existe, people hunt for disks and floppy disks with programs. Valuable prey was install on the computer on their own, or with the help of their fellow tribesmen, who bear the proud title of “tyzhkhkomputer”. In especially difficult cases, it was necessary to invite […]
We can say that the gateways operate on the verge of the law – and sometimes beyond this line. For example, they are often used for the so-called traffic termination. They do it in order to bypass the fee for international calls. You can now google the news yourself and you will see […]
Perhaps the main catch lies precisely in the money – after all, such “crutches” are used precisely for the sake of saving. Let’s see if it’s beneficial to use gateways at all. In Ukraine, a must-have set to use them will cost about $30 – in other countries it may cost more. […]
SIP-GSM-gateway is equipment that acts as a link between IP and GSM networks. That is, such a device connects cloud telephony and cellular. The gateway looks like a device with slots for SIM cards – the more there are, the more expensive it is. It may also have one or more antennas and […]
Many companies support people who are forced to stay at home in quarantine. We have collected examples of the following brands that were able to successfully restructure their marketing to fit the new conditions. bmw. The company said it has signed a contract to invest in five top esports teams. With its example, […]
Chipotle is also actively developing its Instagram, Snapchat, TikTok. And Venmo accounts by providing entertaining content and challenges to its followers. An example of a video in which the company claims that you should not puzzle over the burrito recipe – you can just order it from Chipotle Self-isolation can […]
Advertising campaigns include the slogans “United in Rivalry” and “United at Home” – “United in Rivalry” and “United at Home”. Accordingly, the hashtags #unitedinrivalry and #unitedathome are used by teams and fans on social media to create a friendly pre-tournament rivalry. BMW will sponsor the following teams, each with around 200 […]
The links you leave will be partially cleaned up, and those that remain will most likely be on semi-live sites. Therefore, you need to write in such a way that the link remains, and take forums that are not too small in terms of attendance, otherwise there will not be so […]
The link left in the right place will attract traffic. For example, in a forum where women discuss their purchases in stores, you can talk about how interesting it is to visit store X at address Y and attach a link. People communicate in social networks, question services and websites, and regularly […]
The obvious plus of the performance is that the customer gets a full-fledged ally. Not just “hands” that will do something, but a partner interested in business development. At the same time, the company receives an outside view, new ideas, and the opportunity to work with new promotion channels. You can compare […]
Some indicators are easy to evaluate, the same traffic is enough to look at Google Analytics or Yandex. Metrica. Others are calculate using complex formulas, and to work with them, it will be necessary to improve the analytical system. For example, to get ROMI, end-to -end analytics is need. Which […]
Some use fake accounts, having previously worked on them well. For example, leaving comments under other posts, chatting with participants. Usually the post looks something like this: “Three months ago I was also looking for (product name), as a result I bought it at (store name), I liked it, you can see […]
The text of the comment should not be of an explicit promotional nature. If possible, it is worth using streamlined wording, “playing” a full-fledged dialogue. For example, write “Thank you for your material, I think it will be interesting for you to read more on the topic and this one …”. You can […]
Crowd marketing is not only about getting inbound links and improving your SEO performance. This is also work on the reputation of the brand, and the opportunity to communicate with your target audience. Daniil Shtul, SEO specialist of the seomasterstvo.ru project, will tell you the key points about this promotion tool . Read what is […]
