This year the theme of World Tourism Day is directed at technology, understood as a way to attract tourism, especially in local areas, the most affected by the pandemic. The UNWTO, led in this edition by the nations of the Mercosur bloc (Argentina, Brazil, Paraguay and Uruguay, with Chile as an observer), dedicates this edition to highlighting rural traditions, cultures, and gastronomy, betting on sustainable local tourism and for the generation of employment to economically recover the places that, normally, are not in the media focus: the towns. Is technology salvation? Some belief so, which is why they have invested in technological advances and personalized experiences with the aim of making their businesses a tourist attraction.
Successful Strategies to Promote Rural Tourism.
The experts at the valley assure that in order to promote rural tourism. Service companies must integrate the new information and. Communication technologies into their business strategy. Rural digitization begins by offering services on websites and. Mobile applications, in addition to using artificial intelligence, and chatbots. To resolve customer queries immediately and hospital email database automate processes. They also include other updates such as implementing online. Payment systems and establishing a social media strategy. To attract and retain customers. The fear of traveling is. One of the consequences of the virus, which has caused a drop in reservations. To combat this concern and make tourists feel comfortable and safe. The solution that some locals propose is to try before traveling.
Thus Generating Trust in the User Prior to Purchase.
Tourism should be diverted towards sustainability, perhaps it is not as important to generate new attractions as it is to explore existing ones. Creativity, innovation, and development are the elements that the RePueblo initiative points out. Its methodology is unique, it consists of the immersion of 10 professionals for days in a territory to detect the tourism opportunities CG Leads offered by the land and develop an action plan to undertake and invest in it. Sustainability does not only consist of a commitment to the environment, which is why Barcelona has created the Biosphere initiative, a seal to recognize “those tour operators who are committed to responsible management that is respectful of the environment.