Email marketing strategies are a fundamental part of any digital marketing campaign. Through emails, you can build trust and get closer to customers, as well as keep them informed. But you have to be careful, as some practices can trigger spam filters. “Spam words” are terms that should be avoided in the subject of emails so that your email address is not classified as a spammer or phisher. It happens that certain words or terms usually activate the alert signal of the spam detectors, which can cause your email to be directed to the spam folder or, in the worst case, that the filters block your email address. mail for certain users. Therefore, to take care of the authority of your company and ensure the deliverability of your emails.
How to Prevent Spam Words From Harming Your Newsletter
As we have said, using certain words or terms can be harmful to your email marketing campaign. In addition to setting off spam alarms, such words. Are usually rejected by most users, even if they are subscribers to your newsletter. To prevent this from happening, you must be aware of. What types of expressions are prohibited in the subject of any email. Let’s look at some examples: words that involve excessive. Personalizationgenerating a bond with the mpiua phone number user does not mean treating. Him with too much trust, as if you were an old friend. Therefore, do not use expressions such as. ” congratulations “, ” you have won “, ” for you “, ” you have been selected ” or ” dear friend “. As you risk losing customers instead of getting closer to them.
Words That Induce Direct Purchase
Nobody likes to feel pressured to consume something. Therefore, words such as ” We accept credit cards “, ” Click this link “, ” Buy now “, or ” Click here to buy “, are expressly prohibited. The important thing is to gain the trust and interest of the user. Invite him to know the services you have to CG Leads offer him and, if you do it carefully, surely the purchase will be made at the right time. Words that seek to create a sense of urgency. Words that create a sense of urgency harm the relationship with the consumer. If he needs your service and decides to buy, he will do it at his time. If you try to rush him you can cause a bad mood and lose credibility. Some clients may even run away from your database.