Unlike link building, outreach is aimed at readers. Specialists are looking for relevant sites with a real, engaged audience and agree on publication on such sites.
Outreach can be a shareware way of promotion. If you do not use paid publications, it will only cost you the time spent negotiating and preparing content. Outreach can be divided into two large groups.
- Free outreach. Links and materials can be placed for free if the resources have a similar audience, but they are not competitors. Often we are talking about barter and valuable content becomes a payment for placing a link. Such relationships are built by sites with approximately the same audience, so check the amount of traffic of potential partners before asking for free publication. You can do this on the SimilarWeb resource or analogues.
How much does outreach cost
- Paid outreach . If the reach of the sites is significantly different, most likely you will have to pay for the placement of the link. This is where the budget plays a big role. Some media outlets offer the preparation of materials by journalists for a fee, while others issue TORs for content acceptable for publication and charge only for placement.
Most blogs pre-publish the terms of Uruguay Email List affiliate posts, For example, company blogs often refuse to publish posts for money. While the media and bloggers, on the contrary, prefer paid posting to the exchange of links to content. The Ringostat blog also hosts affiliate posts for free. Gather a list of relevant placements. Find contacts of editors or webmasters of these sites. Arrange for publication.
How to conduct outreach
How to implement these steps depends on the resources available to the outreach specialist. The work is long, but it brings direct transitions and an increase in organic traffic, so seo outreach is an important part of the promotion strategy.
Our partners from Serpstat have prepared instructions on how to quickly build an outreach base and send out offers. Read more in the article: “Automating outreach processes: from collecting contacts to processing responses” .
“We at Ringostat use outreach in a personalized way. We are looking for thematic resources that correspond to the interests of our target audience. Then I study the format of the publication: what content is published by the editors, what articles are reposted and commented on by readers, what happens in the social networks of the resource.
For example, materials in the how-to format are best on one site, case studies on another, and readers of a third prefer the question-answer format. Having understood the needs of the audience, I offer options for topics for a particular publication. If the editors agree, we prepare the content and publish it”