New extension of the field of the struggle in SEO: the referencing of mobile applications. Sometimes forgotten, often neglected and almost always disappointing for those who do not master the subtleties and techniques, the referencing of applications can nevertheless bring considerable gains. However, there are errors that can doom the SEO of apps to relative failure. Unfortunately, making these mistakes is quite tempting. This is what makes them so particularly frequent. Here are 6 of them. 1 – Wanting to compete a little too directly with Apple (or Google) Google and Apple do not appreciate that we come to compete with them on their land, by offering a service on which they intend to impose themselves. Their sanction can be particularly severe. They can refuse or withdraw an application from their store, and this is a right they do not deprive themselves of.
Wanting to compete a little too directly with Apple (or Google)
AppStore, showing that Apple, like Google, won’t let anyone bypass the system. This error can therefore be costly. 2 -Believe that app SEO works just like web SEO. When Bahrain Phone Number List submitting applications to Apple or Google, several fields must be completed (title, keywords, etc.). What, indeed, recall the work of referencing a website for search engines like Google. Wanting to search for the right keywords, fundamental work for classic SEO, is also clearly part of the work of optimizing for the referencing of applications. But the mistake often made is to believe that the words searched on Google are the same as those searched on application search engines, on iTunes or the Play Store. However , studies show that they are not quite the same.
Believe that app SEO works just like web SEO
For an application, it is the functions that are sought and not vague terms such as “education” for example. The indications on the volumes of requests from a tool CG Leads like Google Trends can therefore give the wrong leads. 3 – Neglecting the “classic” referencing of the web page of the app. The second error is also particularly frequent. It consists of focusing solely on the referencing of applications on Apple or Google stores. Result: the Web pages dedicated to the applications, on the site of the company, are very often poor. They are almost not optimized, neither for Google nor for Internet users. Yet it is a lever that can generate visibility, qualified organic traffic and commitment. Not to mention that the possibilities for optimizing these Web pages will be much greater than those offered on the application sheets on iTunes or the Pay Store.