Sensory Marketing: How to Create a Differentiated Experience for Customers Based on the Senses?

Sensory Marketing is basically a way to create empathy between a product and a customer from the senses, such as visual, auditory, olfactory, etc. Keep reading to understand more about the subject! sensory marketing. Marketing is based on the idea that human beings are impressionable. The problem is that this is not a secret to anyone, that is, it cannot be characterized as a competitive advantage… unless you understand this principle more deeply than your competitors. And that is precisely sensory marketing, a way of understanding the cause and effect between the sensors of your body to produce a direct link to your purchase decision. Marketing is closely linked to happiness and this feeling is produced by a chemistry between hormones in your body.

What is Sensory Marketing?

It is a type of marketing that uses sensory stimuli to cause the recipient to recognize a need, awaken a desire to consume a certain product and promote immediate decision-making. When we are in a shopping situation, whether searching online or in a physical store, we find ourselves, in some way, vulnerable to external stimuli. It is an opportunity we have to weight loss email list persuade the client. Obviously, by having a much broader awareness of this issue, our chances of creating empathy between a product and a customer greatly increase. The interesting thing about this aspect of marketing is that it serves both to generate good memories and also to trigger the purchase intention.

The Sense of Sale

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Marketing is a very interesting science because it takes us out of our precarious universe of half-truths and leads us to a deep understanding of the human being. If you look carefully, you will see that there is a belief that we only have five senses, but that is not true, there are more than twenty and, perhaps I am falling short. The function of the senses is to perceive and CG Leads regulate. And we have a long list, beyond touch, taste, sight, hearing and smell. For example, the sense of balance that allows us to walk and ride a bicycle or the sense of mechano-reception that allows us to interpret the environment and produce a reflex movement. Would you believe me, for example, if I told you that most soda and food brands don’t actually stimulate smell or taste, but rather our sense of interoception?

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