Do you want to understand who is the father of Growth Hacking? Follow our content and discover everything about Sean Ellis and his main Growth tips! Sean Ellis coined the term ” growth hacking ” in 2010, when he worked to optimize the growth of several companies, including Dropbox, Eventbrite, LogMeIn, and Lookout, each of which, by the way, is worth billions of dollars today. He is co-author of the book “Hacking Growth”, which is a phenomenon in the area and has been translated into 15 languages. In addition, world-renowned publications such as the New York Times, Wall Street Journal, WIRED, Fast Company and others are always reproducing Sean’s ideas.
Sean Ellis Career
Sean Ellis is not just a marketing professional. The truth is that he built a career in a very different context from that. He is the world’s first growth hacker. Sean went on to sell advertising but eventually found his purpose when a friend built an internet company. Despite not knowing much about that universe at the time, he recognized the opportunities and potential of b2b email lists usa digital marketing. He went on to say that he liked the idea of targeting certain ads to specific people. Instead of focusing his efforts solely on marketing, however, Sean began experimenting with a method he called “growth hacking,” which would revolutionize the way startups viewed marketing. He has proven his techniques over the years.
Lessons From the Father of Growth Hacking
Growth hacking is a technique much more related to processes than to certain tactics. It is a way of working on the growth of a specific business with a focus on best practices, which are built through experiments and hypotheses. In this sense, it is important to say that it is not something that will magically change the paradigms of a company. Below, we are going to CG Leads highlight some of the main growth hacking lessons that Sean Ellis teaches us. Ebook Content MarketingStarting a content strategy can be easier than you think. How to acquire early adoptersAccording to Sean Ellis, this depends on the type of business category, but he prefers to start with strategies considered free, such as SEO and content marketing.