The sales funnel is an individual thing, depending on the specifics of the business. Therefore, the first thing to do is to put yourself in the place of the client and think about what stages you will go through before ordering. They need to be fixed and sketched, for example, in services for compiling a mind map. Then, next to each stage, write down through which channels you can reach the client at this stage. And what to offer him in order to cover his needs as much as possible.
What else can be done:
develop a product matrix to consistently sell your products one by one; write down behavioral scenarios – how different types of customers behave; develop activities for different communication channels – mailing lists, social networks, lead magnets for the site, etc.;
- start generating traffic — launch contextual advertising, do SEO, set up the correct targeting in social networks;
- think over the success metrics for each stage of the funnel – so you will clearly understand if there are problems somewhere.
Let’s analyze a simplified example of a sales
The target audience is among Internet users – they can be reached through contextual advertising, campaigns in social networks and brought to the site.
Website visitors – provide them with a relevant user experience. The site should be built according to the principles of usability , contain a maximum Saudi Arabia Email List of facts and useful information, etc. Interested users — we give them convenient channels of communication with the company. For example, a callback widget , instant messengers, a convenient online application form, a phone number in 800 format.
Potential buyers – i.e. people who contacted the company. We write scripts for sales managers, work with objections, find out the needs of the client, etc.
funnel structure for an online store
People who are ready to place an order — we make this process as comfortable and fast as possible. We provide different payment methods so that the client can easily choose the right one for himself. The article “How to choose a payment system for a site” will help with this .
Buyers – we try to convert them into a resale. We provide a loyalty program, discounts. We offer related products. For example, a recent smartphone buyer can get a case or headphones at a special price. If you are afraid that you will not take into account something when compiling a sales funnel, google it applicable to your niche. Look for cases on this topic or ask for advice in the marketing communities. If you are simultaneously implementing CRM, then it makes sense to contact an integrator. Such a specialist carefully delves into the client’s business processes, visualizes them in the form of a funnel and transfers them to CRM without loss.
