Red Bull gives you wings. You probably complete with that phrase whenever you hear the brand name, and that’s one of the effects of Red Bull’s majestic branded content strategy. Recently, I was chatting with André Mousinho, our SEO specialist, about expert content marketing brands and he reminded me of Red Bull. We found it interesting to write about this company since he sells his product without mentioning what he actually provides to consumers. After all, how has Red Bull, a company less than 3 decades old, become top of mind in energy drinks without mentioning that they sell that product? In their campaigns, it is clear how the brand is always surrounded by energy and that is what it sells through content.
Link Energy and Sport
In 2007, red bull created its own media company to handle its digital. Content distribution and marketing strategies: red bull media house. Which today is one of the biggest names in the world’s marketing industry. To better understand how this brand created its image. And its relationship with the concept of energy. We are going to analyze its campaigns. Since buy consumer email list its inception, red bull has been associated with sports. And physical activities. For this reason, most of his graphic and commercial pieces use this approach. However, this association between energy to practice sports was only based. On the brand’s content strategies. The main idea of content marketing is that customers find the company. Through relevant content created by the brand.
They Sell a Lifestyle
Today, despite starting with sports, red bull is focusing on a broader. Concept of energy. She sells a lifestyle to the right person. At the right time. The brand’s instagram is full of videos and images. Of famous athletes doing maneuvers, and the product is rarely shown. With this, they end up reaching a younger audience, who like to have energy. Are in the social network CG Leads and, consequently, have the habit of consuming. Energy drinks. Therefore, as you can see, the brand does not care about showing its can. Instead, it shows its values and what the consumer. Is going to represent when buying its product.