The Description meta tag is an element that contains a description of the content of the page. In code it looks like this:
meta tag contains from 70 to 155 characters, for Google from 400 to 930 pixels; starts with a keyword; consists of connected text; does not duplicate Title; describes a competitive advantage, USP – the user should have a desire to go to the site; contains a call to action; ends with a dot or exclamation point; not too short and contains enough keywords; does not duplicate a piece of content from the site; does not contain special characters in the middle of the text, but you can use various graphic icons at the end of the ad to attract users’ attention.
What to write in Description
Bad example: Cordless rotary hammers / sale + delivery, reasonable prices. This is the key to success for repair and construction in an apartment or a country house.
Ringostat for marketer
- Prove to the management that the Sri Lanka Email List advertising you set up is effective — show the call tracking and end-to-end analytics reports.
- Learn how to make your campaigns even more effective – analyze what potential customers are asking and what to add to your ads.
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- Get more value for the same budget — find out which campaigns are not working and turn them off or optimize them, and invest the freed money in the most successful activities.
Keywords: how to fill in and whether to fill in at all
In code, this meta tag looks like this: Keep in mind that Google hasn’t honored this meta tag for about a decade now. Yandex can sometimes take it into account. Therefore, most SEO specialists recommend that you do not waste time filling it out. At the same time, Google penalizes spam in this tag. Therefore, it is better not to fill in Keywords at all than to fill them in incorrectly.
In the screenshot below, a representative of this system says that many webmasters abused the keywords meta tag by placing irrelevant words in it. So Google stopped taking it into account.