Investing in marketing automation is essential, but do you know which tool to use? Learn everything about RD Station and what this tool can add to your strategy! Software is one of the first investments of a company in Marketing, after hiring a person in charge of the sector. At the beginning of a company, people organize the leads in spreadsheets, and send emails through the free Mailchimp plan… But when the business starts to scale, there is no way, you need to hire a tool. And, in Brazil, the tool of the moment is the RD Station. According to Tech Trends 2017, RD Station is the most used automation tool by Brazilians and also the most popular when it comes to landing page creation and social media management.
About the Tool
The rd station is the software of digital results, a digital marketing company. Located in florianopolis, brazil, and is presented as. A complete marketing platform. The main functions of the platform are the launch of email marketing. Marketing automation, the creation of landing pages. The management of social networks and the contact base. Lead scoring, and lead tracking — essential applications to scale your. Sector, especially if you work with buy b2c email lists inbound marketing. Currently, the tool has three plans: basic, pro and enterprise. The basic offers base management, email marketing triggering. Landing pages, simplified automation (with only one type of flow). And costs from r$329 per month. If you are starting to structure. Your marketing now and don’t have a lot of money to invest, this plan will suffice.
Pros and Cons of the Rd Station
If you are thinking of hiring the tool, you may want to know a little more about the advantages of RD Station in relation to the other tools available in the Brazilian market. To help you, I have listed the main pros and cons of RD Station that struck me in these two years of using the CG Leads software. pros Friendly interface: RD Station is quite visual and even pretty; Simple and intuitive navigation: even a new user will be able to perform his actions on the platform in no time; Breadth of functions: It is possible to centralize various tasks only in the RD Station; Cost/benefit: it is a very accessible tool for what it offers. Cons Simplified Automation Flows – The existing options are pretty basic.