Publicity In The Media Is Proof Of The Seriousness Of The Company

The Instagram post serves to show that Zoom Casa has a good reputation. There are also elements of storytelling: happy customers share their feedback. Posts like these serve as effective social proof and help build the trust of your audience.

There is no need to be afraid of experiments – the main thing is to clearly measure the effectiveness of advertising. Including the number of calls from it. Otherwise, you risk only “creative” in vain, but your ads will not receive a response from the audience.

And if you work in the real estate industry, you will find our articles from the “For Developers” section useful .

The number of potential buyers should always exceed the number of sales. If you do not have such a “reserve”, then you need lead generation. Read this article if you don’t know what a lead is yet. You will be able to increase the number of “touch points” with potential buyers and get even more contacts for communication and sales.

Zoom Casa Ads On Instagram

• registered on the site;
• filled out a questionnaire;
• subscribed to a channel or newsletter;
• provided a phone number;
• requested a free test sample;
• started a trial period of using the product.

The Term Lead Is Used In Relation

What is the difference between a lead and a website or page visitor? The visitor is not yet a lead. The lead performs the first target action, which indicates the presence of interest – leaves contact information.

Depending on the degree of interest, leads are divided into three types.

1. Cold. A lead with no need for a product. Even if he signed up, indicated a phone number or mailbox, he is not ready to make a purchase yet.
2. Warm. A cold lead becomes warm when it needs a product. He does not buy yet, but he is already asking questions, studying the assortment, comparing prices, and is interested in delivery.
3. Hot. A lead who is ready to buy a product right now.