The last step is setting a budget. Here everything is individual and directly depends on the amount that you have. However, before investing heavily in one campaign, we recommend that you test and evaluate the performance of each campaign and ad variations. This will save you from wasting your budget.
The schedule is the start date for your company. You can also set an end date for the display, or not to do this, and then the ad will be shown for a long time, i.e. within budget. The budget and schedule settings look like this:
Feel free to click “Next” and save the campaign. After that, the ad settings window will open, which depends on the selected format. For example, for text ads, it looks like this:
After you create an ad
It remains to finally review the settings and save them. Congratulations! You just launched your first ad on LinkedIn.
LinkedIn is a popular marketing tool. To run ads on this platform, follow the instructions below:
Open the LinkedIn Marketing Solutions platform and create an account with LinkedIn Campaign Manager.
Decide on a campaign group – create a new Panama Email List one or use the default one. Campaign groups help you organize your account structure. Advertisers can select separate groups, for example, for different target audiences, marketing purposes or programs.
Choose a goal for a future campaign. They support three levels of the marketing funnel: brand awareness, consideration, and conversions. There are seven marketing objectives available on Adjust the settings for the target audience. LinkedIn allows you to create new audiences or use the default ones.
Having set up an advertising campaign
You need to decide how the ad itself will look. In other words, it will be a picture and text or several images in a carousel with a button, a video and a short preview to it. You can read more about all ad formats in LinkedIn Help .
Placement or “Placement” is the ability to display ads on the LinkedIn Audience Network to increase the reach of a campaign.
Set the schedule, that is, the start date for the start of your company. You can also set an end date for the display, or not to do this, and then the ad will be shown for a long time.
The campaign budget is directly related to your marketing budget. But still, before investing heavily in one campaign, we recommend testing and evaluating the effectiveness of each campaign, as well as ad options.
End-to-end analytics will help you understand the benefits of an advertising campaign – a tool that will allow you to see how investments in each advertising channel pay off. Without it, you have to focus on intermediate metrics: calls, clicks, conversions on the site. But they don’t necessarily close the deal, unlike sales data. In other words, you understand how much profit a particular channel brought in, broken down into campaigns.