Phases of the Purchase Process

Have you ever wondered how many times you have gone through a purchase process or what it is for? Well, in this article I show you what it is and how you can use it in your business. Also, to create an inbound marketing strategy it is necessary to lead the prospect through the entire purchase process. In some cases this process may take a few minutes, in other cases it may take several days or several months. In any of the cases, it is necessary to know what the different stages of this process are, in order to create a good marketing strategy oriented toward the objectives of your business.

What Are the Phases of the Buying Process?

The buying process is the procedure that all customers go through to buy a product or service. This process usually has 5 specific steps: Discovery of the problem in formation search Decision Action Post-purchase behavior some cases, the client may not complete theĀ  entire route, or on get israel phone number certain occasions, it may take some of the stages. For example, suppose Bob’s computer broke a long time ago and he knows he has to buy another one.But he doesn’t use his computer much, only 2 or 3 times a week for 20 minutes; so the repair or replacement of it is not so important to him.When he decides to seek information about possible solutions, nothing convinces him to take action. He decides to ask his friends, but they don’t have a good alternative to convince him.

1. Discovery of the Problem


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The initial phase begins when the person realizes that they have a need to cover. Prior to this, he didn’t know he had a problem or simply hadn’t considered it. The arising of the need can be an internal impulse or some external pressure. In either case, the need is triggered and creates the impulse to CG Leads try to solve it. The size of the need may vary from person to person, even if the same product solves the problem, the urgency of solving the need may vary. For a person who works with his laptop, in case it breaks, he has a high urgency to fix or replace it.

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