Use banners in contextual advertising to warm up the existing audience and attract new users to the site. It will also help increase brand awareness and credibility.
If you want to convert a user who left the site without making a purchase, read the article “Remarketing in Brief: 9 Facts in Three Minutes” . She will tell you how to catch up with the visitor with advertising and remind you of the product of interest.
Banner advertising may not directly lead to sales, but influence them indirectly. Therefore, it is better not to get rid of this tool, even if it seems that there are no transitions from it. After all, the user often simply views the banner, but does not click on it.
Although display banners and social media
Banners are different, they have many similarities. For example, be sure to include your logo, corporate colors, and a clear call to action. It’s also better not to overload the banner with redundant elements and “out of the blue” colors.
LinkedIn is not only a social network that is most often used for business dating and recruiting, but also a marketing tool. With it, you can create advertisements and target a relevant audience. In this article, the Ringostat team has prepared Netherlands Email List a guide to using LinkedIn as a marketing tool. Read on to find out how to set up ads on this social network. The principle of promotion on LinkedIn is similar to Facebook. It can be divided into two global stages: the creation of advertising campaigns and the ads themselves. Below, we detail the entire process, including selecting goals, audiences, ad formats, and budget.
To post paid content on LinkedIn
Open the LinkedIn Marketing Solutions platform and click “Create Ad”, i.e. “Create Ad”:
Then a window will open, as in the screenshot below, in which you will need to create a LinkedIn Campaign Manager account. To do this, enter the account name, currency.
After creating an account, the Campaign Manager itself opens, where all further settings will take place. Pay attention to the vertical structure in the sections of the site. First, set up campaign groups, then the campaigns themselves, and at the very end – advertisements