This technique is especially useful for queries where the search intent is not so obvious. For example, the query “gingerbread”. It looks like an information request, but what exactly do search engines want to see?
Here, Google overwhelmingly favors articles with cookie recipes. If you’re selling gingerbread cookies, this keyword might not be for you.
One of the best ways to find keywords for your product page is to use Google’s Autocomplete feature. For example, for a sports nutrition store, start searching for words like “sports nutrition”, “protein”, “isotonic” and see what it comes up with.
Let’s check out the top results
Some customers also care about the store’s location, so look for keywords that include location. For example, “buy protein cues”, etc.
Another life hack that you can use is autocomplete search on major online sites like Amazon, Ozon, Ali Express. Today, 55% of shoppers start their shopping journey with an Amazon search. This is your first stop on your way to perfectly optimized pages.
After checking queries with Google or Peru Email List Amazon, test them in the Keyword Tool to find out the frequency, clicks, estimated traffic, etc.
Do not discard low-frequency keywords. The competition for them is much lower than for high-frequency terms, and their aggregate traffic often exceeds the traffic of popular queries. According to the study, more than 90% of all requests in the US do not receive even 10 requests per month.
they are low-frequency
I’ll make a reservation right away: when I talk about the uselessness of using the exact occurrence of keywords in the title, description, and others, I don’t call for abandoning keywords at all. But page optimization doesn’t have to stop there.
Always use the keyword in the product page meta if it makes sense. This helps search engines understand that the page is the most relevant result for the search query.
Let’s say you want to buy new wine glasses, so you search Google for “wine glasses”. Which of the two results are you most likely to click?