Marketing or Marketing? Let’s Talk About Anglicisms in Marketing and Advertising

Are we invaded by Anglicism in our profession? Can the use of anglicisms in marketing be avoided or only in some cases? Is the situation serious or have we not yet reached the culmination of this issue? In Digitaland Advertising, without a doubt, the language of Shakespeare tries to outshine the language of Cervantes. And we, we must speak out and be an important part in this matter as marketing professionals… Or should I say marketing? This last question posed can be a good start for this article where we will thoroughly analyze the effect of anglicisms in our profession. And with objective data! To do this, we will use what the experts from the Royal Spanish Academy (RAE), the Advertising Academy, and the Mangools KWFinder tool say.

Marketing or Marketing? That is the Question

Depending on your orientation with respect to the Atlantic Ocean —if you are to the west (LATAM) or to the east (Spain)— the intensity of use of the word or changes. It is said that in LATAM it is more common to use than. How true is this statement? To respond objectively, we are going to use the KWFinder tool from free switzerland phone number Mangools, which measures the monthly searches carried out by users in the search engine. And, then, what are you looking for more: marketing or? I answer…Mexico —with nearly 120 million people who speak Spanish— is the country with the most Spanish speakers in the world. We are going to analyze the term marketing in the Mexican country, with its exact match.

Marketing, Marketing and Merchandising:

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Average monthly search volume in Mexico and Colombia, according to KWFinderIn Mexico, the term, according to the analysis carried out in KWFinder, presents an average monthly search volume of 92,700. In the same way, the term, considered as a synonym of the word receives a volume of 4,000 searches on average per month. And, then… Will these two volumes be greater or less than CG Leads marketing? has an average of 102,000 monthly searches compared to 92,700 for word. Therefore, we can affirm that, in Mexico, the language of Cervantes beats that of Shakespeare in this digital quadrilateral, is the preferred term and it beats. And in Colombia? We start with Marketing.

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