The world of digital marketing is constantly changing and advancing. So staying up-to-date is a task that marketers must take on. Therefore, we have created a marketing glossary with 36 terms widely used in marketing meetings, articles, strategies and scenarios.Also get to know our Digital Marketing Dictionary to learn the main terms used in the routine of these professionals.1.A/B TestingAn A/B test is an optimization technique that consists of creating two different versions of a page, an email or an ad, to verify which one achieves a higher level of interactions, openings or conversions.2. AlgorithmSeries of processes developed by search engines to find the best answer to a user’s question. For this, search engines index, catalog and display the pages with the results that best match what the user expects to find.
3. Web Analytics Measurement
And processing of data from a website to identify trends in the behavior of users who visit it, and thus create strategies to optimize the user experience and more effectively achieve business objectives.4. Anchor TextAn anchor text is a phrase that links to another page and that provides information about the site that the user is going to visit.5. AuthorityRelevance indicator of get free sweden phone number a web domain and the reliability of your content that helps in the organic positioning of your page in the SERP. 6.BacklinkLinks that other pages have pointing to your website. 7. BloggingWebsite where up-to-date information on a given topic is shared. They can be personal or corporate. Blogs are essential in a content marketing strategy.
8.Bounce Rate The Bounce
Rate is a metric that shows the percentage of visitors who enter your web page and leave immediately, without interacting with it. It allows you to identify the quality of your design, internal links and functionality of your page in general. 9. Branding Process of construction and creative management of a brand, highlighting the elements – tangible and intangible – that differentiate it in order to communicate a promise and provide a unique experience to the public.10. Buyer JourneyStages a user goes through from identifying a CG Leads problem to deciding how to fix it. A fundamental concept in inbound, companies must create content at each stage of the purchase journey to convert a lead into a buyer.11. Buyer PersonaSemi-fictitious representation of your company’s ideal client based on real data. Being better segmented than the target audience.