Microdata helps to create a rich page snippet and show information from the product page in a structured way. Google product search results with star ratings, reviews, and images are the result of Schema.org markup.
Examples of results with and without markup
Google uses this information to evaluate your pages and rank them:
“Add markup to your product pages so Google can provide detailed product information in rich search results, including Google Images. Users will see price, availability and reviews right in the search results.”
It has been proven that such markup increases the of pages in the issue. People are attracted to links that stand out from the crowd.
Write unique product descriptions
Is microdata a ranking factor? Probably not. But product pages will only benefit if you add it. For example, if you are more interested in mobile results, add microdata. Such results occupy almost the entire screen of the smartphone. This means that you are more likely to catch the user’s eye on your product.
According to Google Webmaster Guidelines, if you’re using schema markup for one product in a category, you should add it to other products too. But for category pages, micro-markup is not needed.
Descriptions tell Google information about Portugal Email List a page and help it rank for a search term. They also help users understand what they can expect from this page.
Google ranks pages according to an algorithm that “reads” the words. If the page does not have text content, it is unlikely to be in the SERP in high positions. Moreover, the descriptions on the product page must be unique. The semi-templates we used for the meta material don’t work here.
The process of creating unique descriptions for category and product pages is quite simple: use the keyword in the text, add semantics where it makes sense. But don’t spam.
A few more important points
write for people, not machines – make sure the descriptions are well-written and easy to read.
add details: product features, sizes, colors, service/care features, shipping methods, etc. use bulleted lists for features.
Many brands, in addition to their own online store, sell their products on Amazon, Prom, Rozetka and other sites. I do not recommend using the same description for a branded site and marketplaces. Obviously, Amazon pages have more domain authority and other factors that help them rank higher and steal traffic from your site.
How often did you return to the search results page if the selected page took a long time to load? While Google’s John Mueller stated that loading speed isn’t the most important ranking factor, it does affect where your page ranks in the SERPs.
Even if we forget about search engines, it is clear that slow page loading is bad for user attitudes. People will leave pages that don’t open for too long. This means they will never see or visit your page. Even if you rank first in the search results.
