There are also so-called auto funnels. That is, such funnels in which “live” managers participate minimally, and the process of promoting a client to a purchase is thought out and automated as much as possible. An automated funnel is a system that brings together all the tools, processes, and interactions with the target audience in an automated manner. It is designed to gain loyalty, earn the trust of the client, and only then move on to the sale. Acquaintance funnel is a series of three to five first touches through content: posts on social networks, blog posts, and external sites. Of these, a person enters the next stage. A lead magnet is a free solution to a mini-problem of the audience: a checklist, an e-book, a webinar, a master class, a product sample.
Why you need a sales funnel
An enabler product is an inexpensive but valuable product or service that costs up to $10. At this stage, we transfer a person from the category of “used for free” to “entrusted us with at least a little, but money.” The main offering of a key product or service that a company sells. It would seem, what is the value of a sales funnel if a person already goes some way to a purchase? But everything is not so simple. By knowing your Russia Email List sales funnel, you can remove roadblocks and increase conversions. Let’s take a closer look at what you can achieve if you know your sales funnel. his will help automate the processing of leads, control sales, and put the closing of deals on stream.
Find weak points in the funnel that are causing sales to fail
For example, you can see that before talking to a manager, you usually have a lot of leads. And at the next stage, they sharply become smaller. Perhaps employees miss calls, do not understand the product, or communicate impolitely with customers.
- Increase profit. Knowing which stages the user goes through, we can offer the right product for each of them. Including making a cross-sale, an upsell or offering a “switch” product, while the person is still in doubt.
- Grab the customer’s attention and hold on until they reach the bottom of the funnel. This will help lead magnets, discounts, mailings – everything we talked about in the example above.
- Transfer business processes to CRM and optimize the lead processing process. Knowing how the customer journey is built, you can build a sales funnel in CRM without losing anything.