And if I told you that everything you learned until today suddenly became obsolete: how would you react? If the old recipe that worked was no longer applied to business: what would be your feeling? Welcome to the world of marketing in the digital age where the only constant is that everything changes. But don’t worry, they are changes for which, if you study, you will be prepared. Marketing is a science that looks at both production processes and consumer behavior, and in the digital age we could see the focus shift from product to consumer. In the same way, the access to millions of users that the Internet makes possible produced another great change: the leading role is no longer that of large companies, but of entrepreneurs with their startups. New protagonists, new vision.
The Lean Startup Concept
“A startup is a human institution designed to create a new product. Or service under conditions of extreme uncertainty.” eric riesstartupwe can also say that a startup is the initial. Take-off phase of a business, it is what in the imagination of most. Marketers represents that group of innovators, working in a garage to impose. A product or service on the market. This kenya email address phenomenon emerged with the digital age. If it weren’t for the internet and all the possibilities. Of reaching the public, it would be impossible to achieve it.Readlean, as an adjective, means skinny. Meager and, applied to business, refers to the elimination. Of everything that is useless and/or does not produce value in a production process. It is that when a new class of entrepreneurs emerged. With innovative ideas but with little money, the need also arose for. An adequate method for that situation.
Innovate – Create – Measure – Learn – Repeat
These are the 5 basic steps of this method. Innovate To start we need the idea, the perception of the market opportunity, the need that your product or service will solve. For example, the history of Facebook is a clear example: the concept of a social network that allowed sharing material online and in real time did not exist. To create But just the idea is not enough. If we were to CG Leads do it the classic way, we would need to hire a market research company, carry out a risk analysis and create a business plan. In other words, time and a lot of money: precisely what a group of nerds do not have.