Develop qualitative and quantitative criteria by which you will evaluate the effectiveness of each stage of the funnel. This will help you see where customers are being lost and fix the problem.
Track all traffic channels from which a client may come. Otherwise, you won’t know which ads bring customers to the very bottom of the funnel. For example, if you get a lot of calls, you need to use call tracking . Its reports will show what source the client came from:
Segment your customers to personalize your offer. This will allow you to show different ads or relevant content depending on the stage the user is in.
Analyze site weaknesses. For example, which pages users leave most often, whether it is convenient to fill out an online application form. Is there a lot of data you need to fill out for an order and much more. It is useful to use the Web visor service to see how people navigate your site and on which elements of it they “slip”.
Reduce the number of steps
But don’t get rid of the really important ones. For example, in our niche, it is imperative to conduct a demo. Otherwise, the user will not understand how the platform works and what advantages it can bring.
Increase the conversion to sale from an appeal to the company. It may seem that if the client says “Expensive”, then there is no way to convince him. But it’s not. Teach managers how to handle objections. How to do this, we described in South Africa Email List detail in the article “What to do if the client says” Expensive “and” I’ll think about it .
Be sure to launch activities to bring back customers who were on the site but left. Or put the product in the basket, but did not pay. Push notification, special mailing, remarketing can help with this.
Don’t focus only on new clients. Work on existing ones as well. Otherwise, repeat sales will be a luxury for you. Make a special newsletter for them, develop a loyalty program. Set the task for managers to periodically call those who have already bought from you.
required to place an order
The sales funnel is the path a customer takes to make a purchase. It is also called the marketing model, which involves the study of this path.
The sales funnel is needed to notice weak points in the customer’s journey – i.e. stages at which the customer can get lost. It will help increase conversion, make a relevant offer for users who are at different stages of the funnel.
- The structure of the funnel can be very different, depending on the niche to which the business belongs. For a small online store, it can consist of three or four stages: viewing ads, going to the site, calling or filling out an application, payment. There are companies whose funnel consists of 10 or more stages.
- To build an effective sales funnel, you need to put yourself in the place of the client and write down what path he goes through. You also need to consider what channels it can bring to the site. And for each stage you need to think over your proposal. For example, a lead magnet for the top tiers of the funnel or discounts for the bottom tiers.
- Funnels in B2B can be quite different from B2C. This is due to the fact that in the first case, the decision is made by several people at once. For example, a digital agency and its client, or a marketer and manager. To convince each of them, there may be stages. Plus, you need your own stages for approval – conducting a demo, drawing up a commercial offer, contracts, etc.
