Rather, the one in the name of which there is a keyword. It looks as relevant as possible to the search query.
I think everyone has come across such attempts to enter the keyword exactly in the meta-information of the page in the search. At best it looks ridiculous, at worst it looks like spam:
Yes, creating unique descriptions can be a tedious and time-consuming, if not boring, task. I recommend a mixed approach. Let’s say your store is focused on one type of product: coffee, sports shoes, car tires. Then use a template that includes a short description and a unique product name.
Don’t forget the search intent
The main goal of any online store is sales. The information that is shown in the issue should push users to purchase. Use modifiers that match the transactional intent – “buy”, “price”, etc.
Include the USP in the meta description text. It can even be mentions of bonuses, such as “free shipping” or “gift inside.” Do an A/B test to see which descriptions perform Philippines Email List better than others and understand what makes them more compelling than others.
Screenshot from Ahrefs Site Explorer for Koleso.ru website page Guide to action: do not try to enter a keyword in the text at any cost. Use synonyms, stop words, etc. The artificial intelligence of the search engine is smart enough to figure everything out.
Life hack – look at the contextual advertising
Ads that Google shows for the selected query. Most often, tests have already been carried out on them and these texts have proven themselves best.
For H1, just use category titles for category pages and product titles for product pages. You can add the name of the store through a dash. But make sure there is only one H1 on each page.
And another moment. There are practically no pages that would rank in Google for just one keyword . Most top pages also rank for about a thousand other keywords. For example, the winter tire category page from the search in the screenshot below ranks for 95 keywords: