International marketing is the set of strategies, techniques and processes implemented by a company with the aim of positioning its brand in a national market outside its country of origin, adapting its value proposition to the cultural, economic and social characteristics of the new target market. The opportunity to internationalize a business is seen by many entrepreneurs as a decisive moment in the future of the company. And, with the possibilities for expansion growing, so does the need to understand new aspects of the business, such as international marketing. In Kotler ‘s definition, marketing consists of strategies and processes, digital or traditional, by which: “Individuals and groups obtain what they need and want through the creation.
1. Adaptation of the Public to the Use of the New Product
The first step to succeed in expanding a business involving. In addition, International markets is to carry out research that allows decision-making. To be based on real data and information about the place where. In addition, The company intends to operate. One type of research that should be done before. Developing the marketing strategy for the new site is. To identify how the public responds to the product or service that the company. Wants to insert in that business owner cell phone lists market. Surveys can involve focus groups. For example, which allow experts to identify the degree of familiarity. And adaptation of the public in relation to the product. This allows the initial disclosure, as well as the product, to be aligned. With regional aspects, allowing better permeability in the market from the outset. An example is the fast food chains that, when entering new markets, carry.
2. Cultural and Linguistic Barriers
As well as an investigation that seeks to identify the reception of the target audience to the product itself, the company must analyze, before expansion, possible cultural and linguistic barriers of the region in which it intends to operate. An example of a cultural barrier faced in the internationalization of a product is the insertion of McDonald’s in the Indian market. In India, the majority of the population does not consume beef, which prompted the fast food chain to CG Leads develop a specific menu for the country, giving priority to snacks from other origins. As well as culture, language is a major barrier that must be analyzed before expanding a business. It is necessary to take into account the need to hire professionals from the region.