Outreach is a method of promoting a business online. It consists in establishing contacts with sites, exchanging content and links. This method is still gaining popularity in RuNet. But in the American and European segments. It has long become the main way to increase the link mass of sites. Ringostat will tell you what outreach is and how to conduct it for the best effect.
Outreach in SEO – building agreements on external publications of the company in the “habitats” of the target audience . It is use to post links, articles, or other content on authoritative sites.
Let’s imagine a situation: a car service offers a local publication an article about the importance of switching to winter tires. If the parties agree, a win-win situation may result. The news portal will provide readers with interesting content that will increase audience loyalty and may attract new readers. The car dealership will get some link weight and, perhaps, the readers of the article will go to the site and convert into leads. Arrangements for such an exchange will be call “outreach”.
Why is outreach need
The term comes from the English word “outreach” , which describes social work in areas where people in need live. This work is the subject of an English-language article about outreach, Wikipeia is a little confusing with a superficial search.
In marketing, the term has been transforme and describes the company’s activities where the target audience is already located. Most often, the term is used to promote in search results – SEO.
In the context of search engine optimization, the meaning Turkey Email List of outreach is to get links to the promoted resource from sites with a permanent audience. The specialist offers third-party sites to place information about the company with a link to it, which provides a number of advantages.
Increasing trust rank – an indicator of trust from search engines. The more authoritative sources link to the site, the higher it is plac in the search results by Google, Yandex and other systems.
Outreach SEO and link building
- Growth of company recognition among the audience of the donor site, growth of brand traffic.
- Attracting a part of the audience of the donor site to your site.
Outreach in SEO is very similar to link building , but some experts oppose these methods.
Link building is a technical method of promotion, which is designe to make the site attractive to search algorithms by increasing the number of links. At the same time, the site design, the number of real visitors or reputation among users are not important to the specialist.
Search engines are constantly at war with link building, imposing sanctions against sites with a suspiciously large number of outgoing links. At the same time, those who bought links also fall under the sanctions. But often this does not stop SEO specialists:
