Lead generation does not guarantee you a high level of sales. The user could leave his contacts for the sake of a bonus, discount or useful material. Now you need to warm him up – gently bring him to the sale so that he himself makes this decision. And it is desirable to stay with you for a long time. How to prepare a lead for a purchase? How not to miss? The Carrot quest marketing automation service team will tell you how to warm up customers using email newsletters .
Warming up is a chain of actions that lead and stimulate the user to purchase.
What is heating and why is it needed
Submit for sale. The main goal of warming up is to interest the user and turn him into a client. You can make a long warm-up chain or launch one letter with a super offer, in the end, any script works to sell the product.
Remind yourself. The user may not have intended to buy anything when they left you their email. But if you periodically flicker in his mailbox, it is likely that when he needs something, he will remember you.
Show your expertise. In warm-up letters, you Senegal Email List talk about your services, experience, interesting things from your industry. All this works for your image and convinces you that you are professionals.
Get to know each other better. The user learns about the events of your company, promotions and special offers, and you can understand which topics interest him the most.
Which scenario to choose
The specific scenario depends on your product, base size and segments, and many other parameters. We’ll show you what warm-up emails can be so you can get some inspiration.
Such letters perform different functions depending on the segment of recipients. For example, a promotion can lead your potential customers to purchase, and those who have been with you for a long time, incline to love you even more.
Here is a letter we launched for an online store of goods sold on board aircraft. The result – 31.27% of those who read the letter, made an order .
