Do not forget that in addition to several versions of the page with changed content, you will also have the original page, which will be visited by users who do not fall under the specified conditions. It is also worth paying attention to if you are counting on organic traffic from search engines.
Let’s say there is a website selling nutrition courses. The original page is shown to users who come to the site from search engines. Page A is shown to Facebook users, Page B is shown to Instagram audiences, and so on.
In this case, everyone wins: the site owner will get the most “warmed up” audience, and users will see personalized content based on their needs.
Webmasters who have no experience with dynamic content are very concerned about how search engines treat multiple versions of the same page. Some even think that this method is cloaking – that is, a situation where users and search engine robots see different content.
When crawlers crawl the page, they will see the standard version without the list of keywords and other manipulations. For users, the content will be slightly different, but the “framework” will remain the same.
Ranking problems arise if robots see duplicate content. That is, when 5-15 pages differ slightly and correspond to one global intent. In this case, positions may drop, one page will remain in the SERP, and the rest will be recognized as non-canonical.
Even if you run A / B testing and show visitors India Email List different versions of pages to determine the option with the best conversion, there will be no sanctions. You can close them from indexing or deny access to crawlers through the .htaccess configuration file.
Ad network moderators won’t see dynamic content when reviewing ads either, so don’t worry about creatives being disapproved. If the page does not violate the rules of advertising networks, it will be moderated.
Setting up content substitution is easy if there is a clear understanding of how the ad network-site link will work. There are many ready-made implementation examples on the Internet using JS code snippets, ready-made scripts and specialized services. But before proceeding to the technical setup, it is necessary to carry out preparatory work.
The first step is to break down the audience into narrow segments. According to a similar scheme, users are divided into groups. Regional affiliation and intent are used as the main parameters for breakdown. For example, the global goal is to buy a gym membership, and the specific need is different for everyone.