This is the most common objection I hear from potential clients. The logic of this statement is as follows: “It is enough to launch one advertising channel that will cover all the needs for applications, why do I need others.” But launching a single advertising channel deprives the marketing strategy of flexibility. In other words, if for some reason the results of the advertising channel fall, then you will not have room to maneuver.
Price . Of course, this is an expensive product, the price of which is dictate by the need to conduct a large-scale marketing research, launch several advertising channels at once, and set up a complex analytics system. But as soon as we visually show media plans for advertising channels, with ROI calculations for each of them, this objection, as a rule, disappears.
This is usually said by customers
Who are use to being completely immerse in the production process. In fact, there is nothing complicate in performance marketing, and an intelligent Project Manager will help you quickly get use to this service. So even a client who does not understand anything in Internet marketing, in a couple of months it will be easy to navigate in all the key nuances, ”
Sergey, Marketing Director, CEO of Internet marketing agency Elit-Web . Performance Marketing is a special service of marketing agencies, in which the contractor focuses on the result of promotion, and therefore is more involve in the work than Cameroon Email List under other conditions of cooperation.
The performance approach in marketing involves choosing key performance indicators (KPIs) and working to improve them. Marketers implement analytics systems to understand and measure the results of their actions. For example, end-to-end analytics that links marketing investment data with revenue information from each channel in CRM.
The basis of performance marketing is web analytics
You need to constantly measure key indicators in order to work on improving them. When ordering Performance, the client must be ready not only to give the contractor access to their accounts in analytical systems, but also to improve them, add new modules, for a better understanding of the situation.
One of the main advantages of performance marketing is that its customer gets a full-fledged partner and ally who is interest in business growth. This is accompani by an objective view from the outside, new ideas, the ability to work with new channels of promotion.
One of the disadvantages of performance marketing is that it is not applicable to activities that are difficult to measure the result. For example, aimed at increasing brand awareness.
