If you do not plan to use them, skip this step and proceed to setting up cold audiences.
The first thing to set up is socio-demographic indicators.
With Age And Gender
I think no one will have problems.
As for the language , I advise you to always indicate exactly the language in which the ad is written and the landing page itself.
This is where you set the criteria that your audience must meet. You can select interests from the drop-down list by clicking the View button, or by entering them manually.
Here you can set marital status, education level, life events, hobbies and hobbies, field of activity, different preferences, mobile device model or PC operating system, behavior, etc. Interests can also be excluded or narrowed.
Connections . Using this option, you can set up Cambodia Email List ads to be shown only to page subscribers, friends of subscribers, or completely exclude them from targeting. You can also set up links to an event or application.
After You Create An Audience You Can Save It For Later Use
In this field you specify the places in which the advertisement will be shown. When choosing automatic placements, the system will choose where to show ads. But you can also set them yourself. We will not dwell on individual placements – when you hover over the desired item, you will see a description and a good example.
The last thing you need to do in the group settings is to set the parameters that the system will rely on when selecting an audience for displaying ads. In this case, you can set optimization for clicks, landing page views, impressions, and reach. Optionally, you can set a bid limit per click. But at the initial stage, it is better to stick to the minimum price strategy
This is the last step. Here you set what the user will see: image, text, title, description of the link and the link to the landing page itself.