Instagram is one of the most understandable platforms for promotion. Any user can advertise a post here: you do not have to create an account for hours and study the terminology of the system for weeks. We will not praise the social network and immediately move on to the main question – how to launch ads on Instagram.
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Any user can promote their posts. For this, you do not need to create any special advertising account or prove that you are the official representative of the company. Just a few clicks in the settings and you will be able to connect ads on Instagram.
Creating a business
Open your Instagram profile and click on “sandwich” in the top right corner. Then click Settings and go to Account . At the very bottom of the list that opens, there will be an item “Convert to a business account” – select it. Next, the application will Azerbaijan Email List prompt you to choose whether to create a profile in the “Business” or “Author” category. Both options open up the possibility of running ads on Instagram, and are not much different from each other. Here is a list of the main differences:
- the blogger can hide the specialization, it is displayed in the business profile;
- the company can specify working hours, but bloggers do not have this option;
- in a blogger’s account, direct is divided into two folders – personal and work messages, but a business does not have such a division.
profile on Instagram
In both options, you can add contacts: phone number and email for communication. Both contacts are clickable, that is, when you click on the phone, a “dialer” with the entered number will open on the user’s smartphone. Enter a static call tracking number here to track calls from a social network. This way you can evaluate how your investment in Instagram ads pays off.
From an advertising point of view, it doesn’t really matter which option you choose – click on the one that best describes your work.