Recording videos is an important activity in a Content Marketing strategy since it diversifies the number of channels and formats offered to the buyer persona throughout their journey through the blog. Content marketing is an excellent strategy to generate more authority, attract potential buyers and get new leads. However, many people still ignore videos and focus only on texts when generating valuable content for their audience. And that can be a big mistake since according to a study by Wyzowl, 84% of marketers say that creating videos helped them increase traffic to their website and 81% say that it helped them generate new leads in their strategies. of Marketing. For this reason, in this post we are going to give you some tips on how to record videos without having to invest rivers of money for it. Shall we?
Why Record Videos?
There are many statistics that prove the great value of videos, such as the fact that 96% of people say they have already watched a video to learn more about a product or service.In addition, the spain number phone contents in this format have many other advantages:they can improve a reader’s dwell time on a blog post;they allow the viewer to feel more connection with you or your brand;they allow you to use another great search engine: YouTube!Now we have surely convinced you of its importance, right?
Where to Start?
If you have not yet used audiovisual materials in your content marketing strategy, it is very likely that you do not know how to record videos, much less where to start. And here our advice is very simple: define your goal. Yes, because there can be several objectives when recording a video, such as appearing in YouTube search results, improving or updating a blog post, offering downloadable material to your audience, or even getting leads by offering a free CG Leads online course. All this will depend on the context in which you find yourself and we are sure that you will know how to choose the best option for you. Oh, and you don’t need to choose just one goal, as you may want to use more than one strategy to boost your results.